The keyword you choose for any given page should describe that page in a way that a regular web surfer would search for it. The keyword should be a direct reflection of the content of that page. They should never contain any random or additional words that have nothing to do with you, your business, or your website. If they do contain these excess words, then you won?t obtain the maximum results from your SEO strategy.
Among the most widely accepted keyword strategies is that the number of keywords in a website should never exceed 21-22. There are sites out there that have well over six and seven hundred keywords, without any content to back those keywords up. Even if they did have content for every one of those keywords, there would be no point, since search engines will ignore any keyword over their limit of 22 words.
Keywords are each counted as one word.
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